Mulpha, the parent developer of the rapidly evolving metropolis of Norwest, has found that it is increasingly lifestyle reasons that are driving the growth in apartment living, not financial considerations. People are motivated by the sort of lifestyle they can achieve, in a great location, with access to the ‘share economy’ that provides unprecedented and growing access to a wide range of amenities, and thus value.

The new luxury is being connected and empowered with the right mix of access to secure and premium facilities, as well as being part of the broader community with access to transport, shopping, services and recreational options.

Tim Spencer, Executive General Manager, Mulpha Developments said:

“It’s not just young adults, but families and empty nesters who are making the decision to live in an apartment as a lifestyle choice. With people enjoying busy and active lifestyles through all stages of life, many people don’t want the responsibility, time commitment and cost of maintaining a house and garden.

“It means you can afford to live in a great location close to transport, education and public amenities, parks and recreational facilities, all within a vibrant and lively environment. It’s all about convenience that frees up time to spend on things that are important to the individual, like family and health.

Tim says that by investing in good design, apartments can be purpose-built for modern living with open, flexible layouts that flow-through to outdoor areas, with natural light, smart lighting, heating and cooling, security and appliances. In comparison, established homes don’t necessarily suit the lifestyles of modern families and their maintenance can be costly compared to the benefits.

Mr Spencer said another great attraction of apartment living is the impressive views they can offer at an affordable price, that are often unavailable in a stand-along home.

Of course, most important is the quality of apartment design and the quality of construction. It is critical to select the right developer who contracts the right consultants and builders, and then stands behind the product.

A good example of apartment living providing more is Mulpha’s recently completed luxury apartments ‘Haven’, set amongst parkland, lakes and walkways.

“With great outdoor entertaining areas and a café on the ground floor they will have everything they need, with easy access to the emerging Norwest City hub and Metro stations,” said Mr Spencer.

Another example is Mulpha’s $1 billion master planned ‘The Greens’ apartment precinct, which is set in 23,000sqm of landscaped community open space including parkland, public plazas, an amphitheatre, a performing arts stage and community gardens.

The precinct will include more than 6000 sqm of commercial business space, cafes, restaurants, neighbourhood shops, a gym and more, all within 500 metres of the new Norwest Metro Station.